Bug 47 – Review

BUG 47 web box

Review of BUG 47

BUG, the bi-monthly round-up of the most creative and cutting edge music videos, returned this week with regular host Adam Buxton. Samuel Fry reviews the show.

It has been 8 years since BUG: The Evolution Of Music Video was first launched in April 2007, but it continues to offer quality music videos every time. This week I was treated to the newest installment of the bi-monthly event at the BFI Southbank in London. The objective, as always, was to give big-screen exposure to the most awe-inspiring music videos and the show continued to deliver.

There were a few themes that connected the videos in BUG 47.

Firstly, a couple of videos demonstrated the possibilities of filming with one continuous take. Adam Buxton admitted that he was skeptical that Nelson de Castro and Carlos Lopez Estrada’s video for Hook N Sling ft Far East Movement’s “Break Yourself” was actually filmed in this way. I must admit that I share his skepticism. The video is set on a smoky school bus. As the camera moves along the aisle to the end of the bus it captures a unique crowd of bus-riders, from a team of college footballers to a superfluity of nuns. The camera turns as it reaches the end of the bus and the passengers change in an instant. Was all the footage genuinely captured in one continuous take? Only de Castro and Lopez Estrada know for sure.

The other video that is captured in one continuous take is Action Bronson’s “Actin Crazy”. This was one of my favorite videos from the night. The video’s director, Syndrome, uses green screens and computer generated animations to show Action Bronson flying in spaceships, riding robotic eagles and playing basketball against dinosaurs. The one thing that “Actin Crazy” didn’t have, which “Break Yourself” did was an appearance from Timothy Delaghetto.

The second thing that connects these videos is the appearance of American rapper Timothy DeLaGhetto, real name Tim Chantarangsu and also known as Traphik. He first appears in “Break Yourself” and later as one half of Jus Reign‘s very funny video for “Bounce”. Jus Reign is progressively becoming a internet megastar and this video includes Jus Reign and DeLaGhetto looking lovingly at each other as the bop and dance. Reign clearly has a lot of affection for DeLaGhetto in real life, saying on his Tumblr page that, “This is also hands down one of my favourite videos I’ve ever done. And Tim was one of the coolest people I’ve ever worked with, I know people might say that about the other person just to give them an ego pump, but nah fuck that… TRUST me when I say he was one of the dopest people to work with.”

Each BUG show features an interview with a music artist or video director. BUG 47 included an interview with video producers Becky & Joe. The pair have created a few music videos, including the video for Tame Impala’s “Feels Like We Only Go Backwards” and Unknown Mortal Orchestra’s “Swim and Sleep (Like a Shark)”. However, they are best known for creating the YouTube series “Don’t Hug Me I’m Scared”. The series is created to look like a children’s television programme, with singing and talking puppets, but each episode becomes much darker.

Becky & Joe Adam Buxton Bug

Becky & Joe interviewed by Adam Buxton at BUG 47

Becky and Joe talked about their psychedelic series, their shared sense of humour and the future of the Don’t Hug Me I’m Scared series. Two more episodes are due this year as a result of their Kickstarter campaign, but they can’t see themselves taking it to television any time soon.

On this occasion, my favourite video of the night was a wonderful stop motion creation by Nathan Johnson for Son Lux’s “Change Is Everything”. The video includes a number of geometric forms, all produced by hundreds of pins connected by rubber threads. The effect is wonderful and the 4,000 frames created over a period of three weeks really brings Son Lux’s track to life. I would recommend watching Nathan Johnson’s making of clip which shows the fairly painful process of moving pins thousands of times.


BUG 47 – Music Video Playlist

Hook N Sling ft Far East Movement – Break Yourself

Directors: Nelson de Castro, Carlos Lopez Estrada

Production Company: Doomsday Ent

Record Company: Interscope

USA 2015

The Chemical Brothers – Go

Director: Michel Gondry

Production Company: Partizan

Record Company: Virgin EMI

France/UK 2015

Hot Chip – Need You Now

Director: Shynola

Production Company: Black Dog Films

Record Company: Domino

UK 2015

Son Lux – Change Is Everything

Director: Nathan Johnson

Production Company: The Made Shop

Record Company: Glassnote

US 2015

Run The Jewels – Early

Director: Bug & Sluzzy

Production Company: Bug & Sluzzy

Record Company: Mass Appeal

US 2015

Bob Dylan – The Night We Called It A Day

Director: Nash Edgerton

Production Company: The Directors Bureau

Record Company: Sony Music

US 2015

Don’t Hug Me I’m Scared: 1

Director: Becky & Joe

Production Company: This Is It


Tame Impala – Feels Like We Only Go Backwards

Director: Becky & Joe

Record Company: Modular Records

UK/Australia 2012

Unknown Mortal Orchestra – Swim and Sleep (Like a Shark)

Director: Becky & Joe

Production Company: Colonel Blimp

Record Company: Jag Jaguwar

UK/New Zealand 2013

Don’t Hug Me I’m Scared: 4

Director: Becky & Joe

Production Company: Blinkink

UK 2015

Stromae – Carmen

Director: Sylvain Chomet

Production Company: th1ng th2ng

France/Belgium 2015

Action Bronson – Actin Crazy

Director: Syndrome

Production Company: Syndrome

Record Company: Atlantic

US 2015

Fur Voice – Fantasia

Director: Pablo Maestres

Production Company: Limón Estudios

Spain 2015

Cold Mailman – Something You Do

Director: André Chocron

Production Company: Frokost

Record Company: Beyond Music

Norway 2015

Jus Reign – Bounce (ft Timothy Delaghetto)

Director: Jus Reign

Canada 2015


sam fry creative arts technology

Samuel Fry

Create Hub

Samuel is a Business Consultant at IBM, working in their Interactive Experience team. He is also currently the Director of Create Hub. Samuel has a history of working with creative, innovative and entrepreneurial companies such as the creative-business incubator Cockpit Arts, in the Creative Economy team at Nesta, with entrepreneur network Virgin Media Pioneers and as the Enterprise Consultant at University of Bristol.


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