BUG 45 – Review

bug 45 bfi

Alex Horne presents Final BUG of 2014 at the BFI

The Final BUG of 2014 took place last week at the BFI, with special guest host Alex Horne. Samuel Fry reviews the show of cutting-edge music videos.

BUG, the global bi-monthly round-up of the most creative and cutting-edge music videos, returned on December 4th. With regular host Adam Buxton taking a year’s sabbatical from the show, comedian, writer, and creator of The Horne Section, Alex Horne took to the stage. I have seen a number of BUG shows before, but in my mind, this was the best yet.

Horne has hosted BUG before. In October he compered the Full Time Hobby special. Unfortunately, I missed that show – but it seemed to me that BUG was the perfect format for Horne to showcase his unique comedy style and creativity.

One of Horne’s best moments came as, mid-routine, he explained that he decided to pre-record a large section of his introduction so that the “audience wouldn’t miss anything”. Carrying on with his talk, he demonstrated that the routine that we were currently listening to was actually being played over the speakers and he had simply learned to mime it. Placing the microphone down and walking across the stage, Horne received plenty of laughs, before reflecting with his pre-recorded self on the success of the routine. It worked really well, as did just about everything he tried.

Horne had the audience in the palm of his hand as he played, teased and misdirected them throughout the evening.

So, what about the videos? We had some familiar faces: with songs from power pop band OK Go, indie-rock band Metronomy and celebrity-indie duo She & Him. But there were some artists that I was less familiar with. Everyone enjoyed the 80s photographic surrealism of Tiga’s Bugatti; plus, I think I found a new favourite in Belgium band Stromae whose videos for Tous Les Mêmes and Ave Cesaria were both brilliant.

Stromae’s videos came from director-guest of the night, Henry Schofield. Schofield is in that select band of directors, creating imaginative high-concept music videos for mainstream pop stars. Having directed videos for Example, Professor Green,Will Young, AlunaGeorge and the new Take That video. Stromae’s videos were my favourite, but it was also great to see the video that he has directed this year Ella Eyre’s breakthrough solo hit If I Go, shot entirely in a room built to rotate, like a gigantic washing machine.

Another Schofield, this time Keith Schofield, directed another of the most memorable videos of the night. Bastille and American producer Grades’ Torn Apart is a courtship dance with a continuously morphing cast of characters. From the beautiful, to the romantic through to the wierd and finishing with a spot of full-frontal alien nudity – this was a pretty amazing video.

The videos were as entertaining as the host. I have not even mentioned the video for French band Kid Wise’s Hope, which brilliantly captures the angst and obsession that can come out of teenage love. Plus, Vania Heymann video for  comedian and beatboxer Roy Kafri is just brilliant. Vania simply brings some classic album covers to life, adding Roy’s lip-synch to iconic album covers. If you are going to watch any of these – watch that one.

If next year’s BUGs are anything like the final one of 2014, we have a lot to look forward to.


BUG 45 – Music Video Playlist

Directors: Kazuaki Seki,  Damian Kulash, Jr.

Production Company:

Morihiro Harano Studio

Record Company: Paracadute

US/Japan 2014

Director: CANADA Production Company:

The Directors Bureau/CANADA

Record Company: Columbia US

Spain/US 2014

Director: Encyclopedia Pictura

Production Company: Ghost Robot

Record Company: Because Music

US/UK 2014

Director: Keith Schofield

Production Company: Caviar

Record Company: Virgin EMI

US/UK 2014

Director: Helmi

Production Company: Division Paris

Record Company: Universal

France/Canada 2014

Production Company: Pulse Films

Record Company: XL Recordings

US/UK 2014

Director: Henry Scholfield

Production Company: Caviar Record Company: Island

UK/Belgium 2013

Director: Henry Scholfield

Production Company: Caviar

Record Company: Island

UK/Belgium 2014

Director: Truman & Cooper

Production Company: ChezEddy

Record Company: LMI

France 2013

Flying Lotus ft Kendrick Lamar –  Never Catch Me

Director: Hiro Murai

Production Company: Doomsday Entertainment  

Record Company: Warp

US 2014

Director: Joseph Kahn

Production Company: HSI Productions

Record Company: Big Machine

US 2014

Director: Aoife McArdle

Production Company: Somesuch

Record Company: BMG Chrysalis

UK 2014

Director: Vania Heymann

Production Company: Prettybird

US/Israel 2014


Written by:

Samuel Fry

Author: admin

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