Posted on Oct 7, 2014
Project Name:Michael Green’s ‘Don’t Hate The Rich – Be One Of Them!’
Short Description of project:Online performance and re-enactment of Grant Shapps MP’s alter-ego Michael Green
Fund Name:UPStream, Arts Council
Date Project Started:2013-06-01
Date Project Completed:2015-05-01
Full Project Description:
Last year The Guardian broke a story detailing how current Conservative Party Chairman Rt Hon Grant Shapps MP had, previous to being an MP, run an internet marketing company called ‘HowToCorp’ under the name ‘Michael Green’. Once this information was made public, all record of ‘HowToCorp’ was removed from the internet.
Here artist Simon Farid continues his practice of ‘identity squatting’ by re-presenting HowToCorp and re-animating its founder Michael Green. This will be approached through a range of different online performance techniques, from live-streamed ‘webinars’ to prolific tweeting, which will take place alongside verbatim re-enactments of HowToCorp’s old website and its recovered commercial material.