Industry Experts 2016


Create Hub Industry Experts 2016

Sharing Insights in the Arts, Creative and Cultural Industries

The Create Hub Industry Experts programme goal is to share people’s knowledge and experience of using new technologies in the arts, creative and cultural industries.

We have brought together a series of creative industry experts to write articles throughout 2016. Each writer has an expertise in a different area of the creative and cultural industries. Their articles will be about the challenges and opportunities that the arts and creative industries face.

16 Industry Experts Writing Articles in 2016

peter boyles

Peter Boyles

Director of Cultural Partnerships, Blippar

Augmented Reality and the Creative Industries

Pete is currently the Director of Cultural Partnerships at Blippar, working from the New York HQ. Within this position Pete overseas Blippar’s strategic movements across the Arts, culture and entertainment. Prior to this internal move, Pete worked within the Marketing team growing the Blippar brand and community to its current 50+ million users.

Daryl Beeton

Daryl Beeton

London Regional Programme Manager, Drake Music

Music, Disability and Technology

Daryl has worked extensively within the Disability and young people’s arts sectors for over 18 years. He is a recognised cultural leader in youth arts participation, as well as a high-profile advocate for disabled artists. In 2010 he was selected as one of 15 Cultural Leaders by the Independent Streets Arts Network (ISAN) and in 2013 was recognised with an Action for Children’s Arts Members Award for his commitment to enriching children’s lives. Daryl champions the rights of disabled people by promoting access and inclusion and believes in taking ambitious and imaginative approaches to removing barriers using digital technology.

marcus lilley

Marcus Lilley

Founder, FutrSocial

Social Media and the Creative Industries

Marcus is a Theatre and Arts Professional with a specialism in digital and technology. He has contributed to a range of online publications including: The Guardian Culture Professionals, Create Hub, FACT Liverpool and The Double Negative. He has produced online based theatre performances that have been presented in the UK and Australia. He is a Vice Chair of Sixth Sense Theatre Company for Young People.


sam scott wood

Sam Scott Wood

Cog Design

Marketing and Branding the Arts

Sam has worked in marketing and digital roles in the cultural sector for over 12 years, including contemporary performance company Forced Entertainment and East London based arts producers Artsadmin. In 2014 she joined Cog Design to head up a new digital team and working with clients across the arts including Art on the Underground, Camden Arts Centre and Turner Contemporary

tandi williams

Tandi Williams

Insight Producer

Research & Insight for Innovation

Tandi is an Insight Producer working at the intersection of culture, technology and research. Currently based in Sydney, she works generate fresh insight for innovative arts and culture organisations, blending research, facilitation, writing and producing. She was previously based at Nesta in London as Research Manager for the Digital R&D Fund for the Arts. She also managed the Research team at the Australia Council for the Arts, and was previously a policy and economics consultant at PricewaterhouseCoopers.

Ash Mann

Ash Mann

Strategic Director, Substrakt

Digital Strategy for Cultural Institutions

Ash has spent over a decade specialising in digital; working in the higher education, charity and cultural sectors. He is currently Strategic Director at Substrakt working with clients including English National Opera, Birmingham Hippdrome, Waddesdon Manor, Modern Art Oxford and Saffron Hall, amongst others.

Rebecca Bartlett

Rebecca Bartlett

Director, Ammba and Digital Content Specialist, Nymbol

Designing Digital Experiences for the Arts

Rebecca is Director at Ammba, working with organisations that are eager to explore new ways of delivering digital content and developing audiences. A content curator and strategist at heart, she works as a translator between technologists and organisations, guiding them through the cultural change that often comes when adopting digital. She has worked with a range of organisations including British Council, The Library of Birmingham, Yorkshire Film Archive, Imperial War Museum and Royal Observatory Greenwich. Rebecca has over 14 years experience working within the cultural heritage and education sectors, including a BAFTA award-winning multimedia company. She is director of 2 sister companies Nymbol and ReelLearning.

chris unitt

Chris Unitt

Founder, One Further

Digital Analysis for the Creative Industries

Chris is the founder of One Further, a digital consultancy that helps cultural organisations to understand and improve the reach and impact of their online activity. He has a particular focus on digital analytics. Clients include the V&A, Tate and Nesta. Chris also sits on the boards of Hackney Empire and The Other Way Works.

Son of Man 1964 Painting by rene magritte; Son of Man Magritte



On the Liberation of Artists

Velasquez is an artist working to support other artists be great artists.

Bhavani Esapathi

Bhavani Esapathi

International Speaker & Founder of The Invisible Labs

Online Spaces and the Arts

Bhavani has over 5 years experience working within the digital teams of cultural industries in the UK and beyond. She has spoken at The British Museum, The Somerset House & WIRED Magazine to name a few alongside working with institutions such as The British Council, The V&A and The Goethe Institut. Her most recent venture includes The Invisible Labs; a social good startup focussing on health & well-being.


Richard Adams

Richard Adams

Consultant and Program Manager, Royal Shakespeare Company

Big Data and Creativity

A digital veteran, starting in the early 90’s as a computer artist, Richard has made numerous interactive things across all channels. He founded a Digital Arts Dept, held a Visiting Professorship and worked with Marc Lewis to open the School of Communication Arts. Creative Director, Product Development Head and more, at BBC, BSkyB, Aviva and Microsoft (Xbox). Currently at the RSC, he is also Senior Fellow at University of Lincoln.

Dave Jarman Bath Spa

Dave Jarman

Head of Enterprise & Employability, Bath Spa University

Enterprise Education for the Creative Industries

Dave directs the Careers and Business Liaison teams for Bath Spa University; working with students and graduates to support them into employment and self-employment. Bath Spa University is a creative liberal arts institution and many of its graduates will go to work in and around creative technology. Dave is a fellow of the RSA, an honorary fellow and former Chair of Enterprise Educators UK, a trustee of student social innovation charity Student Hubs, and a local town councillor in Wiltshire.

Martin Franklin

Martin Franklin

Digital Producer, The Place

Broadcasting the Creative Industries

Martin Franklin is a creative media producer, digital consultant, arts event programmer, artist and culture broadcaster. He is Digital Producer at leading contemporary dance venue, The Place, London, creator and manager of the innovative Arts Council England-funded live stream performance programme for South Hill Park Arts Centre and is a founding committee member of the business networking group, Berkshire Digital. As an artist, he is known as former leader of ambient trio, TUU and for his sonic arts and performance projects which have toured internationally.

Imogen Gray Cockpit Arts

Imogen Gray

Business Information Manager, Cockpit Arts

Supporting Micro Creative Businesses

Imogen is currently the Business Information Manager at Cockpit Arts and is the first point of contact for studio holders and non-studio holder queries relating to business and professional development, providing information, advice and guidance. Imogen also manages the Cockpit Arts Creative Employment Programme, enabling craft business owners to recruit paid apprentices and interns. Imogen has previously worked for Arts Council England and Contemporary Applied Arts.

Patrick Beraud

Patrick E Beraud

CEO & Founder, Bemoir

The Internet of Things for the Creative Industries

Patrick Beraud is the Founder and CEO of Bemoir. He is one of those rare breeds of Senior Management. A qualified MBA and Master of e-Forensics and Enterprise Security, Patrick is entrepreneurial, bottom – lined focused and visionary. Having accomplished in his career what many people strive for, this go-getter is ready to take on the world.

rebecca evans write track

Rebecca Evans

Founder, Write Track

Starting a Creative Business

Bec runs Write Track a tech start-up that helps writers finish what they start. She juggles this alongside working as Head of Innovation for Emerald Group Publishing. She writes and talks about productivity, technology, innovation and creative problem solving, and how writers can improve their writing habits. Write Track was shortlisted for The Bookseller Book Tech Company of the Year 2015.


Samuel Fry

Director, Create Hub

Customer Centric Design

Samuel is a Business Consultant at IBM, working in their Interactive Experience team. He is also currently the Director of Create Hub. Samuel has a history of working with creative, innovative and entrepreneurial companies such as the creative-business incubator Cockpit Arts, in the Creative Economy team at Nesta, with entrepreneur network Virgin Media Pioneers and as the Enterprise Consultant at University of Bristol.

Adam Clarke The Common People

Adam Clarke

The Common People

Gaming, Art and the Creative Industries

Adam Clarke is an artist who uses Minecraft, games, traditional art and technology to inspire and entertain, working globally with institutions, museums, schools and companies to find groundbreaking ways to interact with a young game playing demographic. He has worked across the UK providing workshops, experiential events and talks to inspire and engage and also produces a daily YouTube Channel “Everyday Minecraft”.

You can view a list of our Create Hub Industry Experts from 2015 here.