The Internet of Things: Where Digital Meets Real-World
Technology can be a challenge for artists. It enables copying, forces artists to become online salesmen and makes it a difficult career. Patrick E Beraud explains how his company Bemoir and the Internet of Things will help.
The term may have been coined nearly two decades ago, yet many people still do not know what the term “Internet of Things” (IoT) means. Simply put, it means a network of everyday devices linked through the Internet. This network welcomes every device despite their “smartness” or lack thereof. The Internet of Things is sure to bring a plethora of business opportunities and jobs in virtually every industry under the sun.
It will change the industries that feed off data. In my mind, it will also transform the industries that focus on experience – design, fashion, and especially art.
Art and the Internet of Things
From the dawn of humankind, art is what has distinguished us from other species. The ability to express oneself manifested human intelligence. The cave paintings, dating back to 40,000 years ago, have paved the perception of art among people. Ever since, art has taken a material form. This very form rendered art susceptible to destruction and loss. Natural causes, political disruptions, and plain thievery represented the sources of concern to artists.
Today these sources are different. The advent of new technologies has had a double-edge sword effect on the art world. It has enabled artists to reach a wider audience, reduce their promotional costs and to find buyers without having to leave their studios. The low cost of hardware and its simplicity has allowed artists to increase their reach. The ubiquitous Internet has allowed art to find a wider audience bypassing geographical constraints. While, social media and online payments enable artists to share and sell works with the click of a button.
Technology Enabling the Copying of Art
Ripe with benefits, technology has brought setbacks. New technologies have simplified the process of copying an artist’s work, minimized the opportunity for artists to get noticed and complicated the possibility of making a career as an artist. These challenges impact artists equally.
These challenges are being reflected in the work of artists. Digital artist Artie Vierkant has written about this in his essay “The Image Object Post-Internet”. He discusses the impact of technology on art and argues that reproduction, altering, and sharing of an artist’s work have never been easier. He credits modern technology (scanning, displaying, printing) with making this situation possible. To reinforce his view, Vierkant refers to his own work – technicolor sculptural pieces – as “Image Objects” emphasizing the ease of reproduction and obscure sense of the art authorship.
Artists need to be Entrepreneurs
The art authorship and its privileges have declined in value over the past decades. While media is flooded with success stories of artists such as Ashley Longshore, who sells her canvases on Instagram for over $30,000 a piece to high-end clients (members of the Rolling Stones family), in reality many find it hard to cope. In their responses to the survey from the Pew Research Center, art organizations concluded that, “Digital technologies will level the playing field for all and old school, professional artists will be left behind. Now more than ever artists need to be entrepreneurs and not just artists. You can’t survive now as an artist unless you have a strong business model.”
Juggling these two roles takes away from the creative process. The sheer number of social media that artists need to manage to close sales further complicates the situation. Before it was only Facebook, today it is Facebook, Twitter, Instagram, and many others. The saturated market makes it nearly impossible for emerging artists to stand out, let alone capture an audience. Consistent online engagement represents a full-time job in itself and requires artist’s attention.
The above challenges create obstacles for artists to realize their potential and gain recognition. Evidently, modern technology have marginalized professional artists. If the current situation persists, art will lose. Not all artists are salesmen. Vincent van Gogh has sold only one painting in his lifetime, but art’s heritage would never be complete without him. Finding the solution is imperative to continuation of art as we know it. Can future technology hold the answer?
The Internet of Things could be the answer
The Internet of Things (IoT) will address the issues artists face today. The IoT will be able to register the activity of every device, preventing fraudulent alteration of the artist’s work. Bringing multiple social media under one roof will enable artists to manage all online interaction from a single platform, saving time and freeing up their time to focus on the creative process. The ability to physicalize digital items will build an emotional connection between users and their possessions. This will translate into a more meaningful engagement with digital artworks, resulting in higher appreciation and a higher price tags of art online. Luckily, the IoT is not the thing of the future, it is happening now.
A social media start-up Bemoir is the product of the coming IOT revolution. Its technology allows every art piece “to tell its own story”. The artist can create a unique digital identity or avatar, upload their work, and infuse each item with video or audio. By bridging the gap between digital and material worlds the connection between an artist and their work is reinforced, making it harder for fraudulent parties to compromise it.
All data gets stored in a secure location, allowing for improved protection of the Intellectual Property (IP). Artists retain full control over who gets to view their art via the platform, weeding out the possibility of unauthorized access. The ability to attach media files to the objects enables artists to tell their story behind each artwork, establishing a direct association between their work and their personas, building their brands and encouraging sales.
Bemoir – Bridging the gap between the digital and physical
Empowered by the cutting edge technology, Bemoir is the product of the age of the Internet of Things. The age where connections are not limited to people-people and people-things, but also occur between things. The age where technology will stop being still and speechless like an average Facebook page. Instead technology will gain a voice and enable things to tell a story.
In this age, art objects will bridge the gap between the digital and physical worlds. The art objects will speak for an artist. In this age, artists will have the luxury to focus on their work and inspire their audience, while earning a decent living. All will happening in a single location – Bemoir.
Industry Experts article written by:
Patrick E Beraud
CEO & Founder, Bemoir
The Internet of Things for the Creative Industries
Patrick Beraud is the Founder and CEO of Bemoir. He is one of those rare breeds of Senior Management. A qualified MBA and Master of e-Forensics and Enterprise Security, Patrick is entrepreneurial, bottom – lined focused and visionary. Having accomplished in his career what many people strive for, this go-getter is ready to take on the world.