Social Media Experiments

Social Media

Social Media Examples


Social Media is crucial to all businesses and arts companies are no different. Currently there are a number of social media experiments in the arts. Samuel Fry lists some of the current experiments whether on Facebook, Twitter, YouTube and new platforms altogether.

We have been searching long and hard for examples of arts companies that are experimenting with social media. Not content to look at one social media experiment blog, our list shows social media experiments on all platforms, from Facebook to YouTube and beyond.

Across the internet, there are some great experiments relating to social media. Jack Vale, for instance has this social media experiment on YouTube where he pranks strangers based on their posts. Then there are company wide experiments, such as the Domo social media experiment which aims to get 100% of their employees to adopt social media in their work. Or even political experiments, such as the social media experiment by Nima Dehghani called “Kiss for Peace”, which prompts Iranians and Americans to snap pictures of themselves blowing kisses and upload the photos to Facebook.

This article shows some social media experiments in the arts. Each of these social media arts projects, sites, installations and experiments aim to help with all areas of a company’s work. This includes social media for arts fundraising, marketing and general business.


Using Social Media

There are a number of art experiments in social media. Here are just a few interesting ones:


Social Media Experiment Ideas


The Qualia project is a real-time monitoring system, which evaluates and measures audiences experience of live arts and cultural events. The project uses a mixture of sentiment analysis, social network feeds and SMS, as well as on-site interactive installations.

Cultural Mobility

Chatterbox, Queen Mary’s University London and the Barbican have come together to produce software which will help arts organisations understand and profile their audience via social media, and encourage cultural mobility. The intention is to understand audience members’ interests in more detail.

Quipu: Living Documentary

Inspired by the Quipu, the knotted thread communication system of the Inca Empire, this project captures the stories of people affected by Peru’s unconsented sterilization policy, which targeted over 300,000 indigenous women in the 1990s. Quipu is a new social media system which will record and distribute personal oral histories and sharing these in a living documentary with the rest of the world.

‘Storini’ Hyper Local News

All over the country local newspapers are closing and communities are struggling to communicate the concerns and interests of their residents. Storini tackles the problem of how to create a sustainable digital model for collecting local news content. Exploring trust, reputation and motivation, creative agency Behaviour and Justin Lewis of the Cardiff School of Journalism, are using behavioural psychology to explore how to inspire local people to become citizen journalists.

On the Precipice

This project is taking advantage of technology in performance and exhibition spaces. They are looking into the methods of capturing, analysing and representing the experience of transient audiences in a touring media art exhibition. The idea is to understand audience’s experience and create performances and exhibitions that are more responsive to this.

Life Docs

A software engine to automatically create a video life story from an individual’s social media content, Life Docs is a practical attempt to make sense of our vast stashes of personal data in a human, emotional and narrative way. Using personal social media content, the project explores how to create a short film memoir of an individual – with the output feeling meaningful, personalised, beautiful and potentially provocative. The team want to see if this story can be created using an automated process.


This project is exploring what motivates older audiences and what their likes and dislikes are. The focus is on the resistance of the 65+ group to engaging in social media. Instead, artsdepot are designing a new service that responds to the needs and interests of this group. They are also exploring promotional tie-ins, the whole night out offer, and how social grouping might support attendance.

Book Kernel

Start-up creative agency Hodcha and Alexis Nuselovici of Cardiff University are collaborating to develop an event-based model of publishing. Book Kernel allows audiences to curate and print a personal memento of a live event, incorporating selected content, social media interaction and contextual information. They will prototype the model through the publishing of The Dylan Thomas Book Kernel at a live poetry translation event in Swansea.



If you have heard of other interesting art projects that use socialmedia, why not tweet us @CreateHubUK #SocialMediaArts with the details.

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