Podcast Fiction
Aug15

Podcast Fiction

The Emergence of Long Form Audio Dramas Marcus Lilley   In previous articles for Create Hub I have looked at the influence that companies such as Amazon and Netflix have had on our culture of television watching, the emphasis on long form storytelling and our growing need for consuming long form content. We now have so much content at our disposal on our devices all of the time. It is a very exciting time for storytelling. I am a...

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Digital Choice
Aug07

Digital Choice

  This month I’m handing over the baton for our Create Hub Industry Experts article to Matthew Jelfs, Head of Content here at Ammba. We’ve been having a debate in the office about ‘digital choice’ and here’s what we’ve been pondering.   Does Digital Really Offer the Choice we Think it Does? Matthew Jelfs     One of our colleagues was stuck for something to listen to in the office recently. With millions of songs...

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All the World’s a Stage
Jul31

All the World’s a Stage

Bringing Together the World of Theatre and Minecraft   Adam Clarke & Victoria Bennett   For us, Minecraft is both a creative space and an artistic medium. Our interest is in pushing beyond the Minecraft world and its familiar characters. The simplicity, the juxtaposition of restraints and creative freedom, and its open accessibility, appeal to us as artists and storytellers. Our projects usually come about by having a...

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Create Empathy and Understanding for your Audience with Personas
Jul24

Create Empathy and Understanding for your Audience with Personas

How to Look Beyond your own Worldview when Creating Bec Evans   Poets can’t wash up. Novelists go to bed early. Script writers drink a lot. When I worked at the writers’ centre we used to play a game categorising different writers by their faults, habits and tendencies. We had a thousand writers stay each year, and over a few years we could spot clear patterns. It was just for fun – and useful for planning washing up rotas – but...

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Artists’ Tools: Artificial Intelligence and Machine Learning
Jul10

Artists’ Tools: Artificial Intelligence and Machine Learning

How New Tech Can Be a Creative Asset Richard Adams   Artificial intelligence (AI) and machine learning (ML) are all over the Internet right now: they are being discussed on TV, radio, Twitter and more. Mostly we hear scare stories about the displacement of jobs, but they actually just represent a new way of working, just as the introduction of machines did during the industrial revolution. In fact they are very powerful tools...

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